The Business of PR Strategy

If you’re ready to learn how to demonstrate your strategic leadership in today’s evolving business and communications landscape, choose Kent State University’s Master of Arts in Journalism and Mass Communication with a concentration in Public Relations online. You can complete your Master of Arts in Journalism and Mass Communication with a concentration in Public Relations degree in just 12 courses.

Learn More

Complete the short form below to download your free program brochure.

1. I’m most interested in...

2. I’d like this degree to help me...

A Top-Tier Public Relations Graduate Program

Reputation and Ranking

We believe the best way to build on our reputation as a top school of journalism and mass communication is to become the most relevant, student-centered and ethically driven program in the country. That’s why we are relentless in our focus on the future accomplishments of our students. All the multidisciplinary elements of our rigorous public relations degree lead up to this one important strategy: teaching you how to earn (and justify) your seat at the management table.

Why Choose Kent State’s Online PR Master’s Program?

  • Real-World Faculty
  • Learning Outcomes
  • Solutions-Based Curriculum
  • Multidisciplinary Approach
  • Practical Focus
Real-World Faculty

Our industry-experienced faculty members are personally invested in the leading role that PR plays in today’s business environment. That’s because they’ve helped cultivate the profession’s rise to strategic prominence through their own career achievements. In fact, they bring their real-world experiences and multidisciplinary perspectives into the online classroom every day. Choose Kent State for your degree, and learn from faculty members who are uniquely qualified to create an experiential learning environment that mirrors the evolving nature of PR in a 21st-century business setting.

Want to learn more about our faculty? Check out their bios here.

Learning Outcomes

Our online Public Relations master’s sets a precedent for what graduate-level PR education is all about.  Upon graduation, you should know how to:

  • Communicate the strategic value of PR within an organization, nonprofit or the military.
  • Demonstrate your business acumen and gain the respect of senior management.
  • Draw from your broad understanding of public relations, communications theory and strategy.
  • Create effective messaging and maximize results by managing media and analytics.
  • Apply proficiencies in social media, branding, strategic writing and team leadership.
Solutions-Based Curriculum
Solutions-Based Curriculum

The best public relations graduate programs offer a strategic curriculum. Today’s top PR professionals are business-minded, communications-driven problem solvers. They develop solutions that influence others and shape perceptions in a diverse and global society. Each course in our public relations degree focuses on the challenges and definitive skills sought after in the modern world of public relations, including how to apply effective PR strategies that support enterprise goals and how to influence ethical decisions within the organization.

By addressing the specific solutions demanded by today’s employers—crisis management, internal communications, social media strategies, and investor relations—our program prepares students with the knowledge and ability to further their career, define their role or transition into a new leadership position.

Multidisciplinary Approach

A Multidisciplinary online Public Relations Graduate Program

Public relations practitioners can no longer operate in a silo, focusing solely on communication issues. Today’s most effective PR pros are integrated into every corner of operations and expected to solve core business challenges, too.That’s why our program weaves together key concepts and practical courses from multiple disciplines.

Multidisciplinary Approach

A Blend of Modern PR Competencies

Choose Kent State and you can learn PR management, strategic writing and messaging, social media, ethics, finance, law, budget management, ROI and measurement. When studied together, these competencies can help you become a master strategist with the business acumen to justify the value of your work. Our multidisciplinary education can also help you develop a new level of confidence for articulating your leadership to stakeholders.

A Key to Cross-Functional Management

Our multidisciplinary approach views public relations as a key function in management. That’s because modern business decisions often require leaders in more than one functional area to voice their ideas and expertise. Today’s PR executives are challenged with satisfying many cross-functional demands and bridging the gap for various stakeholders. By discerning how to best support other executives and align business objectives, PR practitioners can become a valuable asset to the organization.

Practical Focus

A Real-World Public Relations Degree

The focus of our coursework is always framed within a real-life business environment. Our goal is to help you master skills and abilities that can be applied on the job. We value this approach because it can help you make actual and immediate contributions that earn the respect of senior management, even before you graduate. We also strongly encourage peer-to-peer engagement opportunities that further prepare you for organizational leadership by giving you practical situations to strengthen your business voice.

A Historical View on Future Communications

Learning the historical context of public relations offers a strategic vantage point. If you have a strong understanding of the past, you can move forward wisely with an informed perspective. Modern public relations practitioners balance between monitoring public opinion (often via the social landscape) and accomplishing organizational goals. Our aim is to give you a solid foundation rooted in practical business capabilities and strategic thinking skills so that you have an established baseline to work from, no matter what digital media channels are introduced in the future or where the evolution of public relations is headed next.

Practical Focus

A Word from Our Alumni

Our graduates are skilled PR strategists achieving success in a competitive field. Here’s how we helped them develop into experts prepared to lead:

  • 94% of grads said the program expanded their PR knowledge
  • More than 90% responded that the program increased their career options
  • More than 90% responded that the program helped them develop a strategic communication perspective

Interested in learning more about how our program impacts graduates?

Explore the results of our
graduate survey now.

Who Should Choose an Online Public Relations Degree?

Meet our graduates. Hear their stories.

  • The Experienced PR Pro
  • The Journalist and Career Changer
  • Advice For The Beginner PR Practitioner
The Experienced PR ProRead MoreClose

If you have an extensive background in public relations, you are the perfect candidate for this public relations degree. Here’s why. It’s probably been a while since you studied public relations—you’ve been busy practicing it. But you recognize that a lot has changed. Now is the time to gain new competencies in social media, crisis communications, modern story sharing and articulating PR’s value to management. Whether you’re interested in consulting or entrepreneurship, planning to move into executive management or heading for the C-suite, our program can provide you with the professional development that can help solidify your career advancement. Ready to write the next chapter in your success story? Start here with us.

The Journalist and Career ChangerRead MoreClose

As an innovative and experienced professional, you’re looking to complement your existing knowledge in the communications field. We get it. You’re ready to rebrand your potential. Our master’s in public relations program can help you gain new knowledge and skills related to public relations theory and management, social media, strategic writing and crisis communications, to name a few. Whether your experience is in journalism, media, marketing, advertising, writing, healthcare, public affairs or a similar area, our master’s-level public relations online program provides an opportunity to acquire the skills that can expand your career opportunities to various industries. So, what happens next in your story? You decide.

Advice For The Beginner PR PractitionerRead MoreClose

You are focused on your future. You know the best way to create a strong name for yourself is with marketable skill sets. Our master’s in public relations degree program can equip you with the skills and knowledge that today’s employers are looking for, with a strong focus on digital media and story sharing, as well as on building your business savvy and political acumen to help you move up the career ladder. Learn how to communicate the value of public relations to your management team and key stakeholders as you head toward gaining progressively more responsibility (not to mention potential promotions and salary increases) as you go. The story of your career is one that only you can create. We can help.


Learn More

Complete the short form below to download your free program brochure.

1. I’m most interested in...

2. I’d like this degree to help me...